June 7, 2019

«Art Should not Kill»: The Notivory Fund which protects endangered species was presented in Moscow

The Notivory Charity Fund founded last year was presented in Moscow. Its mission is wildlife preservation and endangered species protection. Countering the ivory trade is one of the activities of the Fund.

The Notivory Art jewelry brand devoted to the problem of the extermination of elephants for the sake of art was created to draw attention to the problem.

Sergey Yastrzhembsky, co-founder of the Fund noted: «We suggest using the tusks of extinct mammoths instead of the tusks of elephants in the production of jewelry and luxury items. This will help preserve the elephant population. The proceeds from the sale of our products, the Fund invests in the rescue of endangered species of wild fauna.»

Source: Agency for Social Information

 

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When was the Red Book of Russia created?

In 2001. It contains rare species of animals, plants and birds. Each region of the country has its own Red Book. For example, 52 species of rare birds are protected in the Vladimir region. This is supported by the project "Let's save the Red Book Birds of Russia together!" of the Notivory Environmental Foundation.

Support the Foundation, publicity is the best way to save animals