Ethical Notivory jewelry from mammoth tusks

The DNA of the jewelry House is based on the principles of awareness and ethics — the brand team is confident that mammoth tusks can completely replace ivory. The material is mined in permafrost in Yakutia and other Northern regions of Russia. Bone carvers from Russia and other countries work on the creation of Notivory jewelry from tusks, bringing time-tested traditions to each product.

Ambassador of the new collection Notivory Art was Sati Kazanova. The singer has been fighting for animal rights for many years. "Twelve years ago I took up yoga, read a lot about mindfulness and the nature of things," sati shared. - So I became a vegetarian, refused animal products. Then I met my teacher, who explained to me the main idea of Atma Kriya yoga, a very simple thing: "Life is love." That's all you need. It took a while for the meaning to sink in. But now everything that comes to me-creativity, charity, various projects and, of course, personal life — corresponds to this statement."