As the Notivory Wildlife Conservation Fund wants to save elephants

The Notivory charity fund was founded by Maxim Knyazev and Sergey Yastrzhembsky in 2018. The Fund`s mission is wildlife preservation and endangered species protection.

The founders of Notivory would like to form a community of like-minded people who can prove that the outstanding beauty of nature around us is intended to inspire the creation of works of art. At the same time, they are convinced that nature should not be a source of biological material for the creation of beauty.

Ivory has long been considered one of the most attractive natural materials for its strength, beauty and reliability. In pursuit of expensive elephant tusks, poachers annually kill more than 35,000 of these animals, rapidly reducing the population.

Replacing ivory with mammoth tusk that became extinct more than 10 thousand years ago, the Notivory Fund urges the whole world to abandon killing animals for the sake of art. To promote its views and beliefs, the Fund founded the Notivory Art project.