On February 27, 2019 the Notivory team developed and launched the #яNotivory movement.

⁠Now, a greater number of users has supported us, including people who share our worldview and support our tasks, environmental funds, animal protection funds, and other organizations aiming at preserving wildlife. The #яNotivory movement has united people who are not indifferent to existing problems in the wild, who oppose poaching and support the preservation of wildlife.

In addition, a collection of accessories of the Fund with the same name of the movement was created. Proceeds from the sale of products of this collection are doled out to environmental protection activities.

The main goal of the movement: the formation of values ​​related to the preservation of wildlife in society.