June 5, 2019
Sergey Yastrzhembsky, Ekaterina Yablonskaya, Katerina Perez, Sati Kazanova, Natasha Illum Berg, Julia Katz, Fabrizio Molteni at the presentation of the Notivory charity Fund and the Notivory Art jewelry brand
On June 5, 2019, the presentation of the Notivory Wildlife Conservation Fund, as well as the presentation of the first collection of the Notivory Art brand took place. The event was attended by Sergey Yastrzhembsky,
Maxim Knyazev and Sergey Yastrzhembsky founded the Notivory Сharity Fund in 2018. The Fund`s mission is wildlife preservation and endangered species protection.
The founders of Notivory would like to form a community of
Ivory has long been considered one of the most attractive natural materials for its strength, beauty and reliability. In pursuit of expensive elephant tusks, poachers annually kill more than 35,000 of these animals, rapidly reducing the population.
Replacing ivory with mammoth tusk that became extinct more than 10 thousand years ago, the Notivory Fund urges the whole world to abandon killing animals for the sake of art. To promote its views and beliefs, the Fund founded the Notivory Art project.
«We believe that art should not kill, it should create. We are inspired by the idea of developing a new responsible attitude to items of jewelry and art», says Maxim Knyazev,
«The first collection of the Notivory Art brand is devoted to the problem of the extermination of elephants for the sake of art," said Sati Kazanova, the ambassador of the collection.
The Medusa, the Iguana fantasy interior compositions and the Argali bowl, whose detailing is exceptional, appeared under the Notivory Art brand.
December 10, 2019
December 5, 2019
November 29, 2019